Below are the questions I need to ask myself when looking at magazine adverts and how I will construct mine to make it realistic to the genre of which our band is included in. I will use the Kerrang magazine to make these notes on as it is a magazine for alternative/indie/rock music.
1) I need to look at the examples of magazine adverts. What are the conventions? Make a list.
2)I need to Annotate your magazine adverts. How does the advert use colour, images, font, text symbolically?
When I'm analysing,I need to think about:
MESSAGES
•What kinds of messages do we receive from the advert?
•How do these messages effect our buying choices?
•How do these messages effect our perception of the world around us?
•What is the ad trying to sell? (Other than the music itself, what ideas or messages is the ad trying to sell? What is the subtext? Are there any stereotypical ideas and/or subliminal messages that can you identify?
TARGET AUDIENCE
•Who is the target audience? Explain using specific demographics and psychographics.
•Can you identify any emotional appeals in the ad? (romance, humour, guilt, patriotism, sympathy, anxiety, anger, envy, loneliness, desire to escape etc.)
•In what ways does this advert effect our ideas, attitudes or beliefs? (Example: alcohol = fun / thin = beautiful)
•Are these attitudes created by advert or are they existing attitudes reinforced or made acceptable by the advert?
•How does the advert catch your eye? Why did you choose this advert? What caught your attention long enough to stop and look at it?
•How would you rate the overall effectiveness of the advert for its target audience? Explain your rating
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