Ferdinand De Saussure and the signifiers & signified theory

Ferdinand De Saussure suggested these theories:

Signifier
Physical form which we can see or hear within the clip

Signified
The meaning attached to the signifier within the clip

Roland Barthes adapted Ferdinand's theories into 'symbolic code' which organises and puts together the signifiers of the text, referring to groups of signifiers.

5 Signifiers within our Music Video

1. Having a sign/tattoo on the arm of the character and placed strategically in different shots. This is to symbolise witchcraft which will only be fully understood at the end of the music video.
2. The low key lighting in certain clips within the warehouse/underground car park is to show symbolism of the darkness within her.
3. The natural elements of the forest shows the character's connection with nature, symbolising her freedom. 
4. The reversal of the clips is to show and symbolise the characters alter-ego and her dark/evil side.
5. The high key lighting in the forested areas is to also symbolise freedom but also happiness, in contrast to her dark side.

Examples of Signifiers

This still frame from a music video shows the signified of an urban setting, whereas the signifier could symbolise the lone characters isolation, due to the surrounding large buildings, but also the possibility of freedom due to the presence of the sky.  

The signified within this frame is a woman surrounded by water, but the signifiers are her freedom as she can float anywhere. The connotations of white are purity which can symbolise the characters innocence and youth.

This frame from another music video shows the signified of a band on a stage and thousands of fans watching. The framing of the shot and the focus being mainly on the fans, signifies the importance and freedom to share and do anything as the band plays. This symbolises them as a medium of information, showing their importance and influence.